Dresner Advisory Services has released the 2025 Cloud Computing and Business Intelligence Market Study, a key part of its Wisdom of Crowds annual research series. The study examines cloud business intelligence (BI) technologies, tools, and solutions, focusing on various cloud deployment models and their impact on businesses.

Cloud BI Gains Strategic Importance

Cloud and software-as-a-service (SaaS) now rank sixth in importance among 65 studied topics, reaching near all-time high levels of user interest. Organizations recognize scalability, administration, reliability, and ease of use as the most significant advantages of cloud-based BI.

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Howard Dresner, Founder and Chief Research Officer at Dresner Advisory, emphasized the evolution of cloud adoption. “We’ve been tracking cloud computing and BI market trends since 2012, back when adoption was just beginning to take shape. Now, with 14 years of data, we see cloud evolving from a fringe concept to a competitive advantage,” he said. “Traditional organizations are integrating cloud solutions, while new enterprises are embracing cloud-native and cloud-first strategies.”

Key Industries and Functions Prioritizing Cloud BI

In 2025, research and development, finance, and operations teams rank cloud BI as a top priority. By industry, healthcare, consumer services, and technology sectors place the highest importance on cloud-driven intelligence. This trend reflects the growing reliance on cloud-based analytics to drive strategic decision-making.

Data-Driven Insights from Wisdom of Crowds

The Wisdom of Crowds research leverages extensive data on usage trends, product effectiveness, and vendor performance. Contributors from diverse roles and industries provide a comprehensive view of the current market landscape, emerging trends, and future outlooks.

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FAQs

1. Why is cloud BI gaining importance across industries?

Cloud BI offers scalability, ease of administration, and reliability, making it a preferred choice for businesses looking to enhance decision-making with real-time analytics.

2. Which industries benefit the most from cloud-based BI solutions?

Healthcare, consumer services, and technology sectors prioritize cloud BI due to its ability to streamline operations, improve data accessibility, and enhance performance tracking.

3. How does the Wisdom of Crowds research contribute to industry insights?

This study aggregates real-world feedback from BI users, helping organizations understand market trends, vendor capabilities, and strategic deployment approaches.

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