As the highly competitive Golden Quarter begins, Debenhams Group which includes major brands like PrettyLittleThing, boohoo, boohooMAN, Karen Millen and Debenhams has rolled out a powerful new artificial intelligence solution designed to streamline how it manages sales, stock levels and pricing across its entire portfolio.
The company has integrated AI to combine data from stock, pricing and promotional activity, giving internal teams a far clearer and more dynamic understanding of product demand and ongoing performance. Consequently, teams can react faster as shopping patterns evolve through the season, especially as consumer behaviour becomes increasingly unpredictable.
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Moreover, this agentic AI technology marks an important milestone in Debenhams Group’s broader innovation strategy aimed at enhancing operational efficiency and strengthening agility. The system not only predicts potential outcomes but also guides decision-making and can autonomously execute certain actions. As a result, the merchandising teams gain back valuable hours each month while benefiting from improved accuracy and speed in business decisions across all brands.
Additionally, by empowering teams with stronger insights and enabling timely responses, this AI-driven approach is helping the Group elevate its planning and coordination in the critical lead-up to Black Friday and the festive shopping rush. Debenhams Group initially teamed up with Peak, a UiPath company, in June to explore how AI could refine product pricing and promotional strategies. This new rollout represents the next evolution of that partnership.
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Dan Finley, CEO of Debenhams Group, emphasized the impact of the implementation, stating: “As a digital-first retailer, we’re embracing AI to make smarter, faster decisions that simplify our operations and enhance the customer experience. This technology will transform how we manage stock and pricing especially during the busy festive season and help us continue to deliver great value and service across all our brands.”
Richard Potter, CEO of Peak, further highlighted the innovation, noting: “The future of retail belongs to intelligent AI systems ones that will optimise decision making and take action alongside the business team. By bringing this level of agentic AI innovation to market, Debenhams Group is setting the benchmark for how technology can transform retail performance today.”
Through this forward-thinking AI integration, Debenhams Group is positioning its brands to navigate the busiest retail period with greater precision, efficiency and competitiveness.
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