Capgemini, an official partner of the Women’s Rugby World Cup 2025, has officially introduced TryZone IQ, a generative AI-powered innovation set to debut this week. For the first time in Rugby World Cup history, generative AI will play a direct role in supporting live commentary by delivering real-time match analysis and contextual insights across broadcast, digital, and social channels.
As sports fans increasingly embrace AI, with more than half now relying on it as their main source of information and 67% preferring a single platform for aggregated content, TryZone IQ aims to deliver timely insights that enrich editorial storytelling. This move not only enhances the game-day experience for seasoned rugby followers but also helps newcomers grasp the action with greater clarity.
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Drawing on its deep expertise in technology, data, and AI, Capgemini designed TryZone IQ to simplify rugby for new fans. In collaboration with World Rugby and Opta, the company studied fan behavior and preferences to ensure the solution translates raw data into meaningful, easy-to-digest narratives.
The platform updates historical and live match data every minute, covering player actions, team dynamics, and statistics. Its generative AI engine turns this information into clear, bite-sized summaries that analysts can fine-tune and share during broadcasts. This human-AI collaboration ensures commentary teams maintain full control while benefiting from richer context. The same insights can be seamlessly shared across digital platforms and social media, providing fans with real-time, intelligent updates throughout the competition.
Capgemini teamed up with World Rugby and Opta to bring two new on-screen visuals to life. The “Expected Tries” metric mirrors football’s xG model, highlighting how many try opportunities were created compared to those successfully scored. Meanwhile, the “Attacking Threat” tool converts live stats such as possession and momentum into a percentage power bar, indicating which team currently dominates play.
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“As women’s rugby reaches new heights and the World Cup captures global attention, we saw a unique opportunity to apply innovation to make the game more engaging for a wider audience,” said Steven Webb, Chief Technology and Innovation Officer at Capgemini in the UK. “With TryZone IQ, we are bringing the transformative power of generative AI to the heart of the game to meet the expectations of today’s fans, who crave real-time storytelling, context, and clarity. This is a great example of how innovation can bring fans closer to the action, enriching their experience and enjoyment.”
The Women’s Rugby World Cup 2025 is projected to attract more than 20 million viewers, underscoring the sport’s rapid global growth. By turning complex data into engaging insights, Capgemini’s AI-powered analytics will help new fans connect with rugby’s rich traditions while deepening the excitement for loyal followers.
Capgemini’s long-standing commitment to rugby reflects shared values of passion, teamwork, and diversity. The company has previously sponsored major tournaments, including the Rugby World Cups in 2007, 2021, and 2023, as well as the HSBC World Rugby Sevens Series. Since 2022, Capgemini has also partnered with the Women in Rugby initiative and supported the Capgemini Women in Rugby Leadership Programme, helping nurture the next generation of female leaders in the sport.
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