BlueConic, the leading Customer Growth Engine, announced support for Secure Data Sharing for Snowflake, a major advancement in its composable CDP strategy. The new capability allows enterprises to connect BlueConic directly to governed customer data in Snowflake—without copying, exporting, or credential sharing—enabling marketers to deploy personalized campaigns faster using up-to-date consumer insights, while giving IT and data teams more control over architecture, governance, and deployment strategy.

Activating customer insights at scale has historically required time-consuming exports, credential management, and heavy IT involvement—introducing risks and slowing down engagement. Secure Data Sharing eliminates these barriers by enabling real-time or near real-time access to trusted insights directly inside Snowflake, without moving or duplicating.

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By enabling governed, zero-copy access to live customer data, we’re helping teams reduce operational overhead while maintaining control over where and how data is accessed.

“Secure Data Sharing for Snowflake reflects our commitment to delivering a CDP that aligns with modern enterprise architecture,” said Leonardo Carbonara, VP of Product at BlueConic. “By enabling governed, zero-copy access to live customer data, we’re helping teams reduce operational overhead while maintaining control over where and how data is accessed.”

Secure Data Sharing currently supports secure, credential-free import of customer profile attributes into BlueConic’s real-time environment. Expanded support for Timeline Events and BlueConic to Snowflake profile sharing is planned for later this year, further strengthening interoperability between the two platforms.

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These options give IT and marketing teams more flexibility in how they implement and use BlueConic:

  • Composable Architecture from Snowflake: Brands can keep customer data centralized inside Snowflake while using BlueConic to drive real-time segmentation, personalization, and lifecycle activation through secure, zero-copy access.
  • Fully Managed BlueConic: Brands can manage and activate customer data directly within BlueConic’s real-time environment—ideal for enterprises seeking a turnkey, fully integrated growth platform.

This news comes on the heels of BlueConic’s unveiling of the industry’s first Customer Growth Engine, along with recent product advancements like AI Canvas, an agentic AI system that accelerates CDP deployment, and the first native integration of interactive experiences within a CDP.

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Source – PRWeb

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