Brand Engagement Network Inc. (BEN ), a global provider of conversational AI agents, has expanded its reseller partnership with Vybroo, a leader in AI-driven voice technology and division of Teleradionetworks S.A. de C.V. and Grupo Vibra Medios, a prominent radio broadcasting network in Mexico. The expanded partnership, which was initially announced in July 2024, will offer AI-powered solutions across Latin America, Spain, Portugal, and Italy, strengthening BEN’s presence in AI-enabled digital media through Vybroo’s extensive advertising network and Grupo Siete’s media platforms, unlocking new revenue opportunities in high-growth markets.
As part of the initiative, Grupo Vibra Medios and Grupo Siete, a leading Mexican media and broadcasting company that operates multiple radio stations, including Radio Disney Mexico, will deploy five AI-powered brand ambassador avatars developed by BEN to drive engagement across various platforms for its advertising clients. This pilot program will introduce QR code activations, enabling real-time consumer interactions that deliver promotions, product information, and personalized engagement.
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BEN and Vybroo have also collaborated to develop an AI-powered digital persona, Roquito, modeled after Vybroo CEO and radio icon Roque Mascareño. Roquito leverages BEN’s advanced conversational AI capabilities, offering businesses massively scalable, tailored engagement solutions that strengthen customer connections while optimizing costs.
“Expanding into high-growth markets across Latin America and Europe marks a significant step in our mission to bring innovative, AI-driven solutions to businesses worldwide,” said Paul Chang, CEO of BEN. “Through our partnerships with Vybroo, Grupo Siete, and Cataneo, we are demonstrating AI technology’s synergy with media and advertising platforms, providing scalable and cost-effective solutions that transform how businesses connect with their customers more productively.”
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Karen Sanchez, vice president of radio at Grupo Siete, added, “Grupo Siete is dedicated to innovation and staying ahead of industry trends. By integrating BEN’s AI-powered tools across our platforms, we enable brands to deliver real-time, personalized engagement at scale.”
“We’re excited to continue advancing AI-powered solutions with BEN, incorporating them into marketing efforts like QR code activations and AI-driven brand interactions,” said Roque Mascareño, CEO of Vybroo. “Our collaboration with BEN enables us to provide advertisers with cutting-edge solutions that seamlessly enhance their existing strategies.”
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Source – GlobeNewswire
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