Barclays Center has taken a major step in venue security innovation by selecting SeeTrue, a global leader in AI-powered security screening, to deploy its cutting-edge artificial intelligence software at visitor checkpoints. This strategic move strengthens guest safety while enhancing the overall fan experience, reflecting the arena’s ongoing commitment to innovation.
Screening tens of thousands of guests quickly, while monitoring for an extensive range of prohibited items, presents a significant challenge for large venues. SeeTrue’s AI solution, specially adapted for arena environments, delivers speed, accuracy, and consistency. By optimizing entry processes, the technology reduces long lines and ensures visitors move efficiently through checkpoints. Consequently, guests spend less time waiting and more time enjoying the event.
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“Barclays Center is proud to lead the way in redefining venue security,” said Keia Cole, Chief Digital Officer, Brooklyn Sports & Entertainment (BSE). “By working with SeeTrue, we’re making our entry process faster, safer, and more comfortable, ensuring guests spend less time waiting outside and more time enjoying the experience inside.”
Furthermore, the AI technology is not limited to sports arenas. “Security screening is no longer just about airports,” said Assaf Frenkel, Co-Founder and CEO of SeeTrue. “Our AI technology is now proving its value in urban environments such as arenas, correctional facilities, courthouses, and other high-security venues. Barclays is a leader in this space; working with their experts helped us fine-tune our technology to enhance both safety and the fan experience.”
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Since opening its doors in 2012, Barclays Center has established itself as a premier destination for sports and entertainment, welcoming millions of visitors each year. By integrating SeeTrue’s AI solution, the arena reinforces its reputation for prioritizing both fan-first hospitality and state-of-the-art security measures.
SeeTrue continues to expand its footprint in AI-based security screening worldwide, delivering solutions trusted for their accuracy, scalability, and consistency. Its technology supports aviation, customs, and urban security applications, enabling organizations to maintain high safety standards while improving operational efficiency. With this partnership, Barclays Center sets a new benchmark for venues seeking to balance robust security with a seamless, enjoyable guest experience.
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