Banuba, a leader in augmented reality (AR) technology, is excited to announce the launch of its groundbreaking virtual makeup try-on plugin for Tiendanube, the leading e-commerce platform in Latin America. This innovative solution allows customers to experience lifelike makeup simulations directly from their devices, enhancing sales, reducing returns, and gaining goodwill for the business.
Banuba’s advanced AR technology offers unparalleled realism thanks to accurate simulations of lighting, density, finish, and interaction with skin of any tone. What’s more, Tiendanube users can integrate this technology with just a couple of clicks – no coding knowledge required.
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The effectiveness of Banuba’s virtual try-on solution has already been demonstrated in the LATAM market. Notably, Oceane saw an astounding 1000% increase in its add-to-cart rate after integrating the plugin, showcasing the potential for significant revenue growth. Additionally, Boca Rosa successfully leveraged this technology during a pre-launch event, generating an impressive USD 900,000 in sales within just four hours.
The Banuba virtual makeup try-on plugin supports a wide range of cosmetic categories, lets store owners easily manage products, and provides actionable analytics. With the rise of online shopping, particularly in the beauty sector, this solution addresses the growing demand for interactive and personalized shopping experiences.
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As Banuba continues to innovate and expand its offerings, the company remains committed to empowering beauty brands with the tools they need to thrive in a competitive market. The launch of this plugin marks a significant step forward in the evolution of e-commerce and the future of beauty retail.
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Source – businesswire
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