Banuba, a leading innovator in augmented reality (AR) technology, has unveiled major updates to its Face AR SDK, enhancing its virtual background feature and introducing a new face shape detection capability. These upgrades aim to deliver a smoother, more personalized, and enjoyable AR experience for users across video communication, social media, and eCommerce platforms.
“Our goal is to make AR interactions flawlessly intuitive and personally engaging,” said Anton Liskevich, CPO and Co-Founder at Banuba.
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The updated virtual background functionality now produces remarkably cleaner segmentation results. By addressing common issues such as jitter, pixelation along the edges, and challenges in separating users from backgrounds with similar colors, Banuba’s technology achieves a more professional and natural appearance. As a result, users appear seamlessly integrated into digital environments, whether during business calls, streaming sessions, or creative social media content. This advancement also removes distracting visual artifacts, ensuring a polished and immersive experience for all users.
In addition, Banuba has launched a new face shape detection module that accurately identifies key facial contours. This module provides developers with crucial data, which enhances Banuba’s AI-driven personalized recommendation engine. By leveraging this detailed facial information, the engine can suggest AR effects, filters, and accessories that are highly relevant to individual users, creating a hyper-personalized experience tailored to each person’s unique features.
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“Our goal is to make AR interactions flawlessly intuitive and personally engaging,” Liskevich reiterated. “By combining our refined virtual background, which handles the technical challenge of a clean cutout, with intelligent face shape analysis for hyper-personalization, we are empowering developers to build applications that users genuinely love to use.”
These enhancements collectively elevate the Face AR SDK’s capabilities, enabling developers to craft immersive and engaging AR experiences that boost user satisfaction. By improving visual quality and personalization, Banuba is helping its clients worldwide increase engagement, retention, and the overall appeal of their applications.
With these significant improvements, Banuba reinforces its position at the forefront of AR technology, offering tools that allow developers to create experiences that feel natural, intuitive, and deeply engaging for end-users.
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