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Picture of Paul Appleby

Paul Appleby

As President and CEO of Virtana, the leading hybrid infrastructure observability platform, I focus on ensuring the performance and availability of critical business services while driving operational efficiency for Global 2000 companies. Prior to this, as Interim CRO at Spring Health, I led a transformation that doubled ARR and revenue in 2023, closed multiple 8-figure ACV deals with Fortune 500 firms, scaled the team past 1,000 employees, rebuilt the leadership team, and redesigned the GTM strategy. Previously, I served as President at Elastic, where I helped grow revenue from $500M to over $1B, and as CEO of Kinetica, an AI and advanced analytics company. With over two decades of experience, I've successfully built and led global teams at companies including C3 AI, BMC Software, Salesforce, Travelex, Siebel, and SAP.
What It Really Takes to Run an AI Factory and Why Observability Is the Key

What It Really Takes to Run an AI Factory and Why Observability Is the Key

June 27, 2025

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