Avi Rosenthal is the Chair of the Z-Wave Alliance, a standards development organization dedicated to developing and advancing Z-Wave® technology as an open and internationally recognized ITU standard (G.9959) for smart home and IoT solutions, and Managing Partner at BlueConnect Partners, a comprehensive consulting firm serving the Consumer Products and Connected Device sectors. With over 25 years of industry experience, Avi brings valuable insights and resources critical for product development, manufacturing, and marketing.