Artists & Robots, a newly launched independent brand experience studio, has officially opened its doors in New York with a mission to elevate human creativity through responsible and innovative use of AI. Founded by industry veterans Heather Salkin and Jason Alan Snyder, the studio offers a comprehensive suite of services designed to craft technology-enabled brand experiences that spark meaningful human connection.
From the start, Salkin and Snyder bring decades of experience at the crossroads of creativity and technology. Snyder previously made industry headlines as the first Global Chief AI Officer at Momentum Worldwide, the experiential marketing arm of Interpublic Group. Meanwhile, Salkin has led major production, innovation, and technology initiatives across top agencies, most recently as SVP, Executive Producer at RAPP. She has also delivered large-scale experiential projects for independent agencies and co-produced the AI-driven short film The Hollowing, which continues to gain recognition across global film festival circuits.
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Furthermore, Artists & Robots enters the market with an impressive portfolio of consumer goods, technology, healthcare, and financial services brands. The studio has also formed a strategic alliance with SoHo Experiential, ensuring that its creative innovation is complemented by strong commercial and operational support.
Industry leaders are already acknowledging the studio’s forward-thinking approach. “Artists & Robots sets a new standard for the integration of technology with creativity,” said Thor Raxlen, Director and Founder at LAIR. He added, “The Artists & Robots team is creating the blueprint for how AI, data, and emerging technologies coexist with artistry to bring ideas and audiences closer together to have authentic human experiences.”
Snyder reinforced this viewpoint, emphasizing the importance of keeping human imagination at the center of innovation. “AI and other event technologies are powerful tools, but they should always amplify human creativity, not replace it,” he said. “Artists & Robots is leading the way by conceiving, building, and deploying technology that makes live events smarter, more creative, and most important, more engaging.”
In today’s rapidly evolving digital landscape, the studio believes brands must prioritize transparent, ethical, and audience-forward innovation. Salkin echoed this vision, stating, “Artists & Robots is built for what comes after AI-driven speed and efficiency. At a time when any brand can create vast amounts of content quickly, originality and authenticity must reign supreme.”
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With this foundation, Artists & Robots is positioning itself as a new force in strategic innovation consulting. The studio develops immersive virtual, physical, and mixed-reality environments that respond dynamically to user behavior, while also building personalized, AI-powered engagements that strengthen brand authenticity. Its integrated model combines creativity, technology production, data, insights, and scalable orchestration across both digital platforms and physical activations.
Salkin highlighted their long-standing partnership by saying, “For decades, Jason and I have created magic together across numerous agencies and clients… It’s never been a better time to finally realize our dream to break out on our own to deliver the best innovative and inspiring experiences brands can get to enhance their relationships with key audiences in an AI-powered world.”
Together, Salkin and Snyder continue their track record of bridging experiential creativity with technical excellence, drawing on leadership roles from major agencies including IPG, Momentum, MRM, RAPP, Ogilvy, and BBDO. Snyder, also co-founder of SuperTruth and a respected global authority on AI, frequently writes for Forbes and speaks at top-tier events worldwide, including the United Nations and the Milken Global Conference.
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