The AIVO Standard has officially launched the AIVO 100, the world’s first global index that benchmarks brand visibility inside leading AI assistants such as ChatGPT, Gemini, Claude, Perplexity, and Grok. This groundbreaking index introduces the Prompt-Space Occupancy Score (PSOS), a governance-ready KPI built to measure how brands appear, sustain, and eventually fade within generative AI platforms.

The report highlights striking insights, stating: “Brands lose 50% of AI recall in 60 days.” It further reveals that “Challenger brands grow AI visibility up to 25% faster,” while also warning that “Misinformation appears in 12% of AI outputs.” Notably, the company positions PSOS as “the first auditable KPI for AI visibility.”

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Built on the AIVO Standard v3.0, the AIVO 100 leverages tens of thousands of carefully structured prompts, covering both consumer and B2B use cases, and is tailored for different regions and languages. To ensure fairness, the results were normalized using bias-correction techniques, while independent auditors can review prompt clusters under NDA to guarantee replicability.

Key Insights from the AIVO 100:

  • Visibility decay: Brands lose about 50% of AI recall within just 60 days unless reinforced.
  • U.S. dominance: American companies represent 70% of the Global Top 10, while Asian brands face challenges in maintaining visibility across markets.
  • Challenger edge: Rising players like Notion, Oatly, and Duolingo are expanding 15–25% faster in AI visibility compared to established incumbents.
  • Misinformation risks: Outdated product or health information appears in up to 12% of AI prompts, creating significant compliance and reputational threats.

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Tim de Rosen, Co-Founder of the AIVO Standard, emphasized the growing importance of AI visibility. He said, “AI assistants are becoming the new decision layer for consumers and enterprises. Declining AI visibility translates directly into erosion of brand equity and ultimately shareholder value. PSOS provides the first auditable KPI to track this risk across models, the same way GAAP or ESG frameworks standardized other dimensions of governance.”

Ultimately, the AIVO 100 acts as a guidepost for governance and risk oversight. All scores are based on AI assistant outputs captured during the testing period and do not represent verified claims about company practices.

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