Welcome to today’s AI Tech Weekly Roundup, where we bring you the latest developments and insights from the world of artificial intelligence. As AI continues to drive innovation across industries, staying informed on emerging trends is crucial for professionals seeking to harness its full potential. Today’s roundup features the top news, including breakthrough technologies, new AI Tools / Applications, and expert perspectives, all shaping the future of artificial intelligence. Stay ahead of the curve and explore the most important updates in AI tech today.
Snowflake and Acxiom to Transform AI Marketing for Brands and Agencies
Snowflake, the AI Data Cloud company, and Acxiom , the connected data and technology foundation of Interpublic Group of Companies, Inc., announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration tools directly into brands’ Snowflake environments.
IBM Study: CMOs View AI as Growth Driver, Face Operational Challenges
A new global study by the IBM Institute for Business Value reveals that surveyed CMOs widely acknowledge the strategic importance of AI, but face an execution gap – largely due to fragmented systems – as they adapt to a significant role shift. The global study of 1,800 marketing and sales executives found that while 81% of CMO respondents view AI as a game-changer, 84% report that challenges with rigid, fragmented operations limit their ability to effectively harness the technology. More than half (54%) of respondents admit they underestimated the operational complexity of translating AI strategies into tangible outcomes, and only 17% feel prepared to integrate agentic AI into their processes.
Informatica Expands Databricks Partnership as Launch Partner for Iceberg and OLTP Database Services
Informatica, an AI-powered enterprise cloud data management leader, announced a significant expansion of its partnership with Databricks at the 2025 Data + AI Summit. Informatica is a launch partner for two major innovations from Databricks—Managed Iceberg Tables and Databricks Lakebase, a first-of-its-kind, modern database built for AI. Informatica also unveiled GenAI-focused enhancements to its Intelligent Data Management Cloud (IDMC) platform to accelerate data and AI at scale with Databricks.
Accenture Changes Growth Model to Reinvent Itself for the Age of AI
Accenture announced changes to its growth model and its leadership, effective September 1, 2025. Accenture has delivered on its strategy to be its clients’ reinvention partner of choice and to lead in Gen AI through its deeply skilled people and by bringing its clients multi-service solutions, including world-class, AI-enabled assets and platforms, as only Accenture can. These solutions are unique and deliver measurable value because Accenture has built scaled services in Strategy, Consulting, Song, Technology and Operations, deep industry and functional experience and unmatched technology ecosystem partnerships.
STELLA AI Now Available in Microsoft Azure Marketplace
Global partner STELLA AI – the trusted, best-in-class conversational AI platform designed for dealerships by automotive experts announced the availability of STELLA AI in the Microsoft Azure Marketplace, an online store providing applications and services on Azure – STELLA AI – Dealers Trust, Results Delivered – Microsoft Azure Marketplace. STELLA AI customers can take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.
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