Introduction: AI Takes Center Stage

Did someone mention AI? You bet. With 2025 sizzling along, everyone converges on one of the year’s most anticipated tech gatherings— Salesforce Connections 2025. Whether you’re a CRM junkie, marketing automation enthusiast, or customer data platform aficionado, this is your Super Bowl. And AI? It’s the Minimum Viable Product (MVP).

This year, Salesforce plans to reveal next-gen innovations that will redefine how brands engage customers. AI is now piloting Salesforce’s journey, powered by foresight-driven data and next-level personalization. In this article, we’ll break down the top AI trends and tools expected to dominate the event and reshape the future of marketing.

So, grab your virtual badge. Let’s explore how Salesforce is unleashing the full power of AI.

Why Salesforce Connections 2025 Matters

Salesforce Connections is not merely a conference. It’s an exhibition of what’s achievable in digital customer engagement.

With hundreds of sessions and in-depth explorations of marketing, commerce, and data, the 2025 event will bring the bar to a new level again. AI will be in the limelight this time, particularly with more businesses looking for smarter and quicker ways to engage with customers.

“Artificial intelligence isn’t something we’re waiting for—it’s already woven into today’s reality,” noted Clara Shih, Former CEO at Salesforce AI. “At Connections 2025, we’re showing how brands can use AI to personalize every touchpoint, at scale.”

Salesforce Connections 2025 (CNX 2025) is a premier event for marketing professionals, emphasizing the integration of AI agents into marketing strategies. Scheduled for June 11–12, 2025, at McCormick Place in Chicago, the event also offers a free virtual experience via Salesforce on June 11–13 .

Event Overview

  • Dates: June 11–14, 2025
  • Location: McCormick Place West Building, 2317 S Indiana Avenue, Chicago, IL 60616
  • Virtual Access: Available for free on Salesforce

Key Highlights:

  • Sessions & Training: Over 270 sessions, 50+ product demos, and 20+ hands-on trainings focusing on AI-driven marketing, personalization, and customer engagement strategies.
  • Agentforce & Data Cloud: Deep dives into Salesforce’s AI tools to enhance marketing automation and real-time data utilization.
  • Keynote Speaker: Bozoma Saint John, a renowned marketing executive, will share insights on authentic marketing and storytelling.
  • Networking Events: Opportunities to connect with industry leaders and peers through various mixers and exclusive gatherings.
  • Registration Details:
    In-Person Pass: Early bird pricing at $599, increasing to $899 and $1,299 as the event approaches.
  • Virtual Attendance: Free registration available through Salesforce.

1. Einstein Copilot Expands Across Salesforce

Salesforce’s AI assistant, Einstein Copilot, is getting a major upgrade this year. Originally built to help with sales insights and data crunching, Einstein is now set to become a cross-platform experience.

What’s New:

  • Conversational UI for marketers, not analysts
  • Smart content creation for emails, ads, and landing pages
  • Customer intent-based predictive recommendations.

“One idea is simple,” says Slack’s Former CEO Lidiane Jones. “Let AI handle the heavy lifting so your efforts are spent more wisely, not more strenuously.”

2. Zero-Party Data Meets AI Personalization

Customer privacy is still top of mind. But Salesforce has a solution. Look for new functionality that combines zero-party data (data willingly provided by customers) with AI to provide even more effective personalization.

Advantages to Marketers:

  • Establish trust while personalizing content.
  • Apply AI to understand preferences in real time.me
  • Anticipate customer needs before they ask

There is a certain percentage of boost in conversion rates that was seen by brands that leveraged zero-party data with AI, according to a 2024 Forrester report.

Keywords: zero-party data, AI personalization, Salesforce data cloud

3. Generative AI in Commerce Cloud

Generative AI capabilities will fuel product descriptions, SEO keywords, chatbot responses, and more within Commerce Cloud.

Use Cases to Watch:

  • Automated product copy for e-commerce sites
  • Smart FAQs and support scripts
  • A/B testing concepts generated by AI

Look for live demos at the event demonstrating how a handful of prompts can launch an entire campaign.

4. Marketing GPT for Campaign Optimization

Marketing GPT is Salesforce’s response to real-time campaign optimization. With Marketing GPT, marketers are now able to use AI to:

  • Auto-segment audiences by behavior
  • Create personalized subject lines
  • Predict engagement scores

And it connects with Data Cloud, drawing insights from all channels in real-time. So your next campaign might be fully AI-tuned up before you ever press “send.”

5. AI-Powered Analytics in Tableau and Slack

AI isn’t only making you communicate with customers—it’s also making teams work more effectively, too.

Salesforce is integrating AI analytics into Tableau and Slack, building quick, intuitive dashboards and intelligent alerts.

What’s New:

  • Anomaly detection by AI
  • Forecast trends on real-time activity
  • Data change alerts in Slack that require attention

This close integration enables any team, from marketing to finance, to take action on data without delay.

6. Real-Time Customer Journeys with AI

With Salesforce Journey Builder, marketers can now build adaptive, real-time journeys using AI.

Static flows are a thing of the past. AI now adjusts content, timing, and delivery in real-time, based on live signals from users.

Real-World Benefits:

  • Triggered activity in milliseconds
  • AI decision trees customize each step.
  • Optimize cross-channel interactions in real-time.

“Real-time journeys with AI unlock the kind of personalization marketers have always dreamed of,” said Stephanie Buscemi, former Salesforce CMO.

7. Ethical AI and Trust-First Architecture

Salesforce keeps emphasizing the need for responsible AI. Their Trust Layer guarantees:

  • Transparency of AI decisions
  • Explainable outcomes
  • Data privacy throughout the platform

New in 2025:

  • AI audit trails
  • Consent-sensitive personalization models
  • AI-created content watermarked

“AI is only as good as the trust we build around it,” said Salesforce CEO Marc Benioff.

Conclusion: Salesforce 2025 Is for Smart Marketers

At Salesforce Connections 2025, AI’s role in commerce is set to evolve in a way that redefines the industry’s future. The move from human to machine-driven marketing is already here, and it’s thrilling, quick, and rich with possibilities.

FAQs 

Q1: Which central theme will take the spotlight at Salesforce Connections 2025? 

The 2025 event showcases AI-based marketing, customer data innovation, and new product integrations in the Salesforce ecosystem.

Q2: Will generative AI be supported in every Salesforce tool?

Yes. Generative AI will be integrated into Marketing Cloud, Commerce Cloud, and Service Cloud.

Q3: How can I sign up for Salesforce Connections 2025?

You can register on the official website: Salesforce Connections 2025

Q4: Why is Einstein Copilot special?

It introduces real-time, conversational AI to every Salesforce application, simplifying content, campaigns, and customer insights.

Ready to Lead with AI?

AI is no longer a buzzword—it’s your next competitive advantage. If you need to lead in today’s rapidly evolving customer engagement landscape, Salesforce Connections 2025 is where you should be.

Join the event, connect with us in AI insights, and begin testing the tools of the future—now.

Whatever your role as CMO, growth hacker, or customer success lead, AI apps from Salesforce provide the intelligent way ahead. Jump in, discover, and pave the way with technology that knows your people better than ever.

To share your insights, please write to us at sudipto@intentamplify.com.