Aesthetic, the company redefining the shopping layer for the modern internet, has officially launched FindGPT, an AI-powered discovery app that transforms any outfit or post into a shoppable experience.

From Instagram outfits and creator GRWMs to celebrity street styles, FindGPT allows users to turn moments of inspiration into personalized shopping journeys. By simply tagging or messaging @FindGPT, users receive instant product matches tailored to their size and style eliminating affiliate links, plug-ins, and endless scrolling.

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“FindGPT represents the next step in Aesthetic’s mission to make culture shoppable,” said LJ Northington, Founder and CEO of Aesthetic. “We’re building tools that don’t replace creativity they amplify taste.”

AI That Shops the Internet for You

At the heart of FindGPT lies Agentic Checkout, an AI system designed to securely complete purchases across verified sites. Once users save a payment method, FindGPT can make purchases from almost any online store with just a single tap.

“You can buy anything you see, anywhere online, instantly,” said Kevin Sims, Aesthetic’s CTO. “We’ve built one of the first AI systems that can transact across the web while keeping the experience human-first.”

The app charges a 5% service fee per transaction, delivering a seamless, AI-assisted shopping experience guided entirely by user intent.

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Empowering the Creator Economy

FindGPT also empowers creators by instantly making their posts shoppable. Every purchase made by fans earns revenue for creators without sponsorships, affiliate links, or manual tagging. This transparent monetization model reshapes the economics of influence, rewarding authentic creativity and cultural connection.

Expanding Beyond Fashion

Although FindGPT initially focuses on fashion, Aesthetic’s AI technology can apply to any discovery category from skincare and sneakers to home goods and tech. The company envisions a universal AI shopping layer for the internet, designed to make any product instantly accessible.

This launch also marks the beginning of a series of “vertical agents” from Aesthetic, specialized assistants tailored to different industries. Upcoming features will include outfit curation, virtual try-ons, and personalized styling.

“FindGPT is our broadest step yet,” added Northington. “It’s not just about fashion it’s about helping anyone find what they love and make it their own.”

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