AEGEAN, the Greek flag carrier, is using Oracle Fusion Cloud Customer Experience (CX) to support its mission to deliver a personalized experience and offering to every traveler. With an integrated suite of AI-powered cloud applications, AEGEAN has been able to create a strong foundation of customer data, increase customer loyalty through personalized travel offers, improve overall customer experience, and drive new business.

Carrying over 16.3 million passengers to 162 destinations in 47 countries only last year, AEGEAN and its subsidiary Olympic Air decided to centralize customer data from multiple enterprise-wide data sources to increase efficiencies on customer data management, optimize decision making based on customer insights, and deliver seamless personalized experience and offering across all customer touch points.

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“At AEGEAN we remain focused on our objectives to offer best in class, personalized retailing capabilities and a unique customer journey that will facilitate an engaging and life-long relationship with our customers,” said Elias Mandroukas, deputy chief commercial officer, digital and marketing AEGEAN. “With Oracle on board, we became even more able to create a centralized knowledge base about our customers and therefore acquire a better view of their needs as we can connect multiple data sources and customer signals throughout our touchpoints and interactions with them. This has helped us place our customers at the heart of every – if not all – decisions and actions with noticeable business results.”

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After using Oracle Cloud CX for more than a year, AEGEAN reports that it has been able to unify customer data, enhance customer service, and optimize its marketing programs. Oracle Unity Customer Data Platform has helped AEGEAN develop complete customer profiles that it can use to predictively personalize each traveler’s experience across the various channels they engage with AEGEAN. Also, Oracle Fusion Cloud Marketing is helping AEGEAN engage with and convert millions of customers with multichannel marketing campaigns tailored to unique personas across every digital channel and any device.

“Utilizing technology to drive better customer experiences and customer loyalty is just another example of how AEGEAN is innovating,” said Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX. “With Oracle Cloud CX, AEGEAN is able to harness the rich customer intelligence data across its organization to truly know their customers, help them book more trips, and drive next-level customer experiences that win more business.”

Part of Oracle Fusion Cloud Applications Suite, Oracle Cloud CX leverages the latest AI innovations to help organizations create, manage, serve, and nurture lasting customer relationships across marketing, sales, and service. Embedded AI acts as an advisor and assistant to help customers analyze connected data, enhance operational efficiency, and improve the customer experience.

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