Crisp, a leading vertical AI platform for retail, has announced the general availability of Crisp AI Agents, a next-generation AI agent platform designed specifically for the retail industry. With this launch, Crisp strengthens its mission to help brands and retailers make faster, smarter decisions by combining agentic AI capabilities with deep retail intelligence. As a result, organizations can now optimize retail strategies in real time across every store, category, and SKU.
At a time when retail operations are becoming increasingly complex, Crisp AI Agents step in to address the industry’s most pressing daily challenges. Instead of relying on static dashboards or delayed reports, the platform delivers actionable insights and recommendations within seconds. More importantly, it enables teams to move directly from analysis to execution, eliminating the gap between insight and action.
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“At the core of a successful retail strategy is collaboration… AI Agents can automate, negotiate, coordinate, and problem-solve, turning well-defined coordination into a competitive advantage.” – Are Traasdahl, CEO and Founder of Crisp
Unlike traditional analytics tools, Crisp AI Agents go far beyond reporting. Through AI Missions, the agents actively recommend order adjustments, optimize display placements, and organize promotions across retail environments. In addition, they continuously monitor performance signals to proactively identify opportunities that improve product availability and merchandising at the store level.
For example, Crisp AI Agents can track a live promotion, detect low inventory at a specific distribution center, recommend increasing order quantities, and directly contact the retail buyer to suggest corrective action. Consequently, brands gain the ability to improve performance across millions of points of distribution while responding to issues before they impact sales.
To power these advanced capabilities, Crisp AI Agents leverage Google’s Gemini models on Google Cloud. This integration enables conversational data analysis, generates compelling visualizations, and seamlessly connects with enterprise tools across the organization.
“Combining Google’s Gemini models with Crisp’s retail data foundation enables brands to convert retail insights into action faster,” said Vikas Jain, Director of US Retail & Consumer ISV at Google Cloud. “By integrating Google Cloud’s AI with Crisp’s AI Agent, brands can leverage sales and inventory data in seconds to create visualizations that strengthen their retail partnerships.”
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Several leading brands have already experienced the value of Crisp AI Agents through the platform’s beta program. Notably, Schwan’s used the solution to uncover actionable insights that helped optimize assortments at key retail partners.
“Crisp AI Agents have streamlined my reporting process, saving significant time each week while also delivering advanced insights through interactive visualizations,” said Ben Martel, Category Manager at Schwan’s. “It has enabled me to quickly identify high-performing items with low distribution as potential growth levers, as well as low-performing items that are at risk. With these insights, I have been able to provide my retailer with more precise data-driven assortment recommendations.”
These outcomes are made possible by Crisp’s robust retail data foundation, which cleanses, models, and interprets diverse internal data sets. By using a proprietary Retail Knowledge Graph and semantic layer, Crisp connects supply chain, sales, and category data into a shared retail language. Ultimately, this deep understanding of retail context transforms AI initiatives from theoretical concepts into real-world solutions that drive sales, profitability, capital efficiency, and trust across the retail ecosystem.
“At the core of a successful retail strategy is collaboration. Crisp’s AI Agents will change the way retailers and suppliers communicate and collaborate, by surfacing alerts and by leveraging AI Missions that make autonomous decisions that give retail the optimization boost it needs,” said Are Traasdahl, CEO and Founder at Crisp. “Currently, retailers, suppliers, and distributors each hold only a slice of the truth due to complex workflows, fragmented data, and cross-company processes that are siloed. AI Agents can automate, negotiate, coordinate, and problem-solve, turning well-defined coordination into a competitive advantage.”
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