Formula E and Google Cloud have strengthened their collaboration by announcing a new multi-year partnership that positions Google Cloud as the “Principal Artificial Intelligence Partner” of the ABB FIA Formula E World Championship. With this move, both organizations aim to highlight how artificial intelligence can deliver meaningful impact across motorsport ranging from race operations and vehicle development to business performance and fan engagement.
This expanded agreement builds on the official partnership that was first formalized in January 2025. Now elevated to Principal Partner status, Google Cloud will play a far more integrated role across Formula E’s ecosystem. As part of this evolution, Formula E will adopt additional Google Cloud technologies, including deeper integration of Gemini models. These tools will help the Championship accelerate performance, streamline operations, and showcase cutting-edge innovation on a truly global platform.
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Importantly, the partnership rests on a proven technological foundation. In previous collaborations, Formula E achieved notable milestones, such as setting the indoor land speed record and pioneering the innovative “Mountain Recharge” project. During this initiative, Formula E leveraged Google’s AI Studio and Gemini models to map the most efficient route for the GENBETA car’s mountain descent. At the same time, AI helped analyze and pinpoint optimal braking zones, enabling the car to harvest enough energy through regenerative braking to successfully complete a full lap of the iconic Monaco circuit. These achievements demonstrated how AI can directly influence performance and sustainability outcomes.
At the same time, the collaboration is already reshaping how fans experience Formula E races. The Championship has introduced a new AI-powered Strategy Agent into live broadcasts, delivering real-time insights, predictions, and explanations as races unfold. As a result, millions of viewers worldwide now gain a clearer understanding of race dynamics, driver performance, and strategic decisions, making the sport more accessible and engaging than ever before.
Beyond the track, the partnership is set to drive broader business transformation. Formula E plans to deploy Google Workspace with Gemini across its organization to enhance agility, collaboration, and operational efficiency. In addition, advanced AI modeling of back-office processes and the development of digital twins for races and events will enable the Championship to simulate and optimize site builds virtually. Consequently, Formula E can reduce the need for on-site reconnaissance and heavy equipment transportation, leading to measurable reductions in its operational carbon footprint while maintaining peak performance standards.
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Jeff Dodds, CEO of Formula E, said: “Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole. We are already pushing the boundaries of technology in sport, and this Principal Partnership confirms our vision. The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimization and strategic decision-making, both for the Championship and for our global broadcast audience. This collaboration will redefine how fans experience our races and set a new benchmark for technology integration in sport worldwide.”
President of Google Cloud EMEA, Tara Brady, added: “Formula E is a hub of innovation, where milliseconds can define success. This expanded partnership is a testament to the power of Google Cloud’s AI and data analytics, showing how our technology can deliver a competitive advantage in the most demanding scenarios.”
Together, Formula E and Google Cloud are not only redefining the future of electric motorsport but also setting a powerful example of how AI can drive performance, sustainability, and innovation at scale.
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