Phenom, a leader in applied AI that helps organizations hire faster, develop talent more effectively, and retain employees longer, has announced its acquisition of Included, an AI-native people analytics platform. Included delivers actionable insights, enabling organizations to make smarter, faster workforce decisions. This acquisition enhances Phenom’s ability to empower HR professionals and executives with deeper data insights while providing actionable recommendations that drive workforce planning and organizational growth.
“Many companies still struggle to get vital workforce insights to their leaders…,” said Zachary Chertok of IDC. “Phenom’s acquisition of Included offers contextualized, automated people analytics…for all users from executives down to line managers.”
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Through this strategic acquisition, Phenom expands its application of intelligence, automation, and experience in people analytics. The integration addresses one of HR’s most pressing challenges: consolidating data from multiple systems and quickly generating meaningful insights. While some organizations rely on business analysts to connect these data points, others face delays due to limited resources. In today’s competitive and rapidly changing talent landscape, companies of all sizes require immediate access to deep, actionable insights to improve hiring precision and workforce planning.
Included is recognized for its proprietary algorithms, which reconcile inconsistencies and gaps in people data, enabling more accurate analysis and AI-driven efficiency. Its extensible canonical model and ontology allow organizations to integrate additional data sources and adapt insights to their unique needs. This foundation powers an AI insights framework that automatically generates narratives on organizational health, hiring bottlenecks, workforce trends, and anomalies all in natural language.
By integrating Included into Phenom’s applied AI platform, companies now gain access to a more connected and comprehensive data ecosystem. Included’s agentic AI complements Phenom’s Workforce Intelligence solution by enabling conversational interactions to explore critical growth areas and potential risks. Users can issue simple prompts or natural language queries to receive actionable recommendations, while the system personalizes the experience based on role and behavior.
HR professionals and business leaders now benefit from unified analytics powered by integrated data from HR, talent acquisition, engagement, and performance management systems. Predictive intelligence, cross-functional dashboards, AI-generated reports, and real-time visualizations provide transparency, mitigate risks, optimize productivity, improve hiring velocity, prevent burnout, and identify skill gaps.
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“Every acquisition we make is intentional and highly selective, pursuing only those that complement our innovation roadmap and strengthen our ability to solve our customers’ biggest hiring and retention challenges,” said Mahe Bayireddi, CEO and co-founder of Phenom. “Deeper people analytics and workforce planning insights are no longer optional; they’re the foundation for building agile, future-ready teams. The acquisition of Included expands our ability to deliver contextualized Applied AI capabilities for every persona and organization.”
“By becoming part of Phenom, we’re excited to bring agentic analytics to more HR professionals and executives,” said Raghu Gollamudi, CEO and co-founder of Included.
With this acquisition, Phenom continues to transform how candidates find jobs, employees develop skills, recruiters drive efficiency, talent marketers engage effectively, and HR leaders optimize workforce planning all while enabling seamless integration with existing HR technology infrastructure.
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