As CES 2026 approaches, anticipation is building around one of the event’s most high‑profile sessions: the keynote from Dr. Lisa Su, Chair and CEO of AMD. With artificial intelligence and enterprise innovation at the center, Dr. Su is expected to outline AMD’s vision for enabling AI across the cloud, enterprise, edge, and consumer devices.
It will provide attendees with a forward-looking view of how AMD aims to position itself as a key competitor to established players such as NVIDIA and Intel.
Who’s in the Crowd?
CES 2026 appears to be huge, possibly even bigger than last year. You’ll see Fortune 500 executives, startups, VCs hunting for the next big thing, and a fair number of government folks wandering the halls. About 40% of the crowd usually comes from outside the US, so the energy is seriously global. This isn’t just a tech expo; it’s where deals get made, and partnerships start.
Why This Keynote Matters
AMD’s keynote sets the stage for its spot in the AI world. Here’s what you’ll want to look for:
New AI chips and GPUs: AMD’s bound to show off some new silicon, faster, more efficient, built for the heavy lifting AI demands.
Cloud partnerships: Listen for news about teaming up with the big cloud players. These deals mean AMD gets a bigger share in those massive data centers, and it helps companies roll out AI faster.
Edge and on-device AI: AMD’s likely to talk about bringing AI right to your devices, your phone, your car, your kitchen gadgets. That means faster, smarter tech, happening right where you need it.
AMD in the AI Race
Right now, NVIDIA owns the AI GPU spotlight, and Intel’s pouring resources into enterprise AI hardware. AMD’s got to make its mark. Expect Dr. Su to focus on what makes AMD different: serious horsepower, energy savings, and the flexibility to scale up or down.
Bottom line, they want to be the go-to for businesses that want more control over their tech.
Why It All Matters
Dr. Su’s keynote isn’t just about AMD’s next product drop. It’s a snapshot of where AI is heading. Companies want powerful AI that won’t break the bank. Cloud providers are scrambling to keep up.
Edge computing is exploding, especially in industries like healthcare, auto, and manufacturing. What AMD announces here could shape how businesses chart their next moves.
What’s Next
As CES 2026 opens, everyone, engineers, investors, and tech enthusiasts, will be tuning in for Dr. Su. AMD is all-in on making AI not just faster or smarter, but actually practical for real-life problems.
For the people in the room, this isn’t just another product reveal. It’s a front-row seat to see how a big player is betting on the future of AI.
FAQs
1. Why is CES 2026 so important for global industries?
CES 2026 is where generative AI stops being just software and starts changing real-world industries, from hospitals to automakers.
2. Which companies are leading the AI wave at CES 2026?
NVIDIA, Meta, AMD, Samsung, and a bunch of startups at Eureka Park are all showing off new AI hardware, immersive tech, and business solutions.
3. How does CES 2026 help decision-makers in big organizations?
It gives leaders a look at scalable AI, new cloud deals, and edge computing strategies they can actually use.
4. What’s the startup angle at the show?
Startups at Eureka Park are pitching fresh ideas and giving everyone a glimpse of what’s next for AI.
5. What do the numbers say about AI adoption?
The stats are huge: McKinsey says the AI market will top $500 billion by 2027, and IDC sees 70% of businesses using generative AI by 2026. The momentum’s only picking up speed.
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