Price.com, an AI-powered shopping and savings platform, has announced a significant upgrade to its conversational AI experience, marking a major step forward in how consumers shop online. With this update, shoppers can now complete their entire purchase journey directly within the Price.com platform, without being redirected to external checkout pages. As a result, the company aims to eliminate friction at the most critical stage of the shopping process checkout.
This enhancement builds on the recent launch of the Price.com AI beta, a conversational shopping experience focused on product discovery, price comparison, and savings. While many AI shopping tools currently help users find products or compare options, they often stop short of completing the transaction. In contrast, Price.com moves beyond recommendations by enabling AI-driven purchases from start to finish, all within a single, seamless experience.
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“Nearly half of consumers are already using AI to help them shop, but most of those experiences still stop short,” said RJ Jain, founder and CEO of Price.com. “They help you discover products, then leave you to figure out savings and checkout on your own. Price.com is built for what comes next, turning AI-driven intent into completed purchases, with savings, all in one place.” He continued, “Nearly a quarter of all purchases by Black Friday 2026 will be driven by Agentic AI experiences.”
Notably, Price.com’s purchasing capabilities are already live through efforts aligned with Visa Intelligent Commerce. Through this approach, AI goes beyond simply suggesting products and actively executes purchases on behalf of users. This model directly addresses one of the biggest pain points in digital commerce cart abandonment by keeping shoppers engaged at the moment of intent.
AI-assisted shopping continues to grow rapidly; however, many platforms still disrupt the user experience by redirecting shoppers to third-party websites or requiring manual checkout steps. Consequently, these interruptions often lead to incomplete purchases. Price.com closes this gap by allowing AI-initiated purchases to happen within a single, continuous flow, creating a more intuitive and efficient shopping experience.
Early adoption of Price.com’s end-to-end purchasing functionality has centered on high-intent categories such as apparel, electronics, and home goods. These segments already see heavy AI usage for activities like earning cash back, redeeming coupons, comparing prices, and finding deals. Historically, however, they also experience significant drop-offs during checkout, making them ideal categories for AI-led purchasing innovation.
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In addition, Price.com enables savings across a broad network of major retailers, including Nike, Chewy, Walmart, Target, Best Buy, HoneyLove, Sephora, Adidas, Macy’s, Home Depot, Skechers, Nordstrom, and thousands of others. Importantly, the platform operates across the open internet rather than being limited to a single marketplace or commerce ecosystem.
Behind the scenes, these purchases are powered through efforts aligned with Visa Intelligent Commerce, alongside infrastructure partners Henry Labs and Nekuda, which support agent-led transactions.
As consumer behavior continues to shift toward AI-assisted shopping, the gap between discovery and purchase is becoming increasingly apparent. According to Visa research, 47% of U.S. consumers already use AI for at least one shopping-related task, such as finding products or comparing prices. Moreover, millions are expected to rely on AI agents to complete purchases by the 2026 holiday season. Designed with this future in mind, Price.com aims to move AI commerce beyond recommendations delivering savings and completed purchases in one unified experience.
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