Jumio, a global leader in AI-powered identity intelligence, has launched selfie.DONE, a groundbreaking solution designed to bring the company’s vision of true reusable identity to life. The new product enables trusted users to be instantly recognized and reverified using only a selfie, removing the need to repeatedly scan physical IDs during onboarding or authentication. Initially debuting in Brazil, the solution will soon expand to global markets.
Built on the Jumio Identity Graph, selfie.DONE leverages proprietary technology derived from tens of millions of verified and fraudulent identities across multiple industries. Unlike localized or siloed identity systems that rely on isolated customer data, Jumio’s network-driven approach delivers a superior level of intelligence and scalability. This innovation allows organizations to enhance security, reduce friction, and accelerate user verification processes.
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To ensure accuracy and safety, Jumio combines biometric matching, liveness detection, fraud pattern recognition, and real-time connection risk analysis. Through these features, selfie.DONE identifies when a returning user has already been verified and securely skips the step of rescanning physical IDs a process that often leads to user drop-offs. Consequently, businesses can achieve faster onboarding, higher completion rates, and lower operational costs.
Additionally, Jumio maintains its strong commitment to privacy and data security. selfie.DONE operates under Jumio’s centralized, audited framework that meets top global standards, including ISO/IEC 30107-3 Level 2, ISO 27001, SOC 2 Type II, GDPR, and Brazil’s LGPD. Every identity within the system is encrypted, governed, and reused responsibly.
“While the market has been exploring reusable identity, most solutions still depend on revalidating stored credentials limited to an individual customer’s silo, which dramatically limits their effectiveness,” said Bala Kumar, Chief Product and Technology Officer at Jumio. “selfie.DONE changes that. By drawing on the continually growing volume of real identity intelligence across the Jumio Identity Graph, we can instantly recognize and re-verify legitimate users globally – reducing friction for trusted customers without compromising security or privacy.”
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The initial rollout in Brazil uses the Cadastro de Pessoas Físicas (CPF) number along with a selfie for instant verification. This approach offers faster response times, higher precision, and a smoother user experience.
“The Brazilian market has been asking for a solution like selfie.DONE, which makes it the ideal location for its launch,” said Samer Atassi, VP of Latin America at Jumio. “Demand for lower-friction onboarding is especially strong in Brazil’s gaming and fintech sectors, and our strong footprint in these industries will enable us to quickly deploy the solution to millions of users across the country. On top of this, Brazilian consumers have become accustomed to using their CPF for identity verification, which will minimize the need for end-user education.”
Through selfie.DONE, Jumio advances its multi-step global strategy toward a future of secure, instant, and reusable digital identity, enabling users to be verified anywhere in the world with just a single selfie.
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