Wrike, the intelligent work management platform, has appointed András Horváth as its new Head of AI, reinforcing the company’s dedication to integrating practical and reliable AI across all workflows while accelerating adoption at an enterprise scale.

“Our customers don’t want AI experiments; they want results that transform how they work,” said Thomas Scott, CEO of Wrike. “With András leading our AI product strategy, Wrike is turning AI from a headline into a habit, making it the workmate every business can count on.”

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András brings over 15 years of product leadership experience, most recently at Microsoft, where he pioneered generative AI solutions for financial services and contributed to the evolution of Microsoft’s data analytics platform, Fabric. He is widely recognized for transforming complex technologies into user-centric solutions and building high-performing product teams.

Driving AI with a Practical Vision

Since joining Wrike earlier this year, András has spearheaded the rollout of new AI-powered capabilities worldwide. He leads the strategy and implementation of Wrike’s AI portfolio, which includes guided product experiences, interoperability features, Wrike Copilot, and Wrike AI agents. His focus is on making AI feel less like a tool and more like a trusted, context-aware workmate capable of orchestrating real work securely across systems.

“AI only creates value when it’s grounded in the flow of work,” said András. “Our goal is to deliver AI that saves time, reduces risk, and compounds organizational knowledge, so every individual and team can focus on the most impactful work.”

Proven Adoption and Momentum

Wrike’s AI capabilities are actively used by more than 3,000 accounts globally, with AI activity tripling month over month. Popular features include Wrike Copilot, dashboard highlights, AI comment summaries, and AI-generated content.

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“What I appreciate most about Wrike is how seamlessly it brings our entire organization together. The platform makes it incredibly easy to collaborate across departments, maintain visibility into every stage of a project, and prioritize work efficiently. The AI features are especially powerful helping us automate repetitive tasks, forecast potential delays, and stay focused on high-impact activities. I also love that Wrike is constantly evolving; the regular software updates not only keep the system fresh but also push the boundaries of what we expect from project management tools,” said a verified G2 user from the consumer goods sector.

Next Wave of AI Innovation

Building on this success, Wrike has introduced a new set of AI-driven features designed to boost productivity for all users:

  • AI form builder: Converts natural-language prompts into ready-to-use forms instantly.
  • Natural language automation builder: Generates workflow automation rules automatically from plain-language instructions, saving hours of repetitive setup.
  • Smart inbox prioritization: Highlights urgent updates, delivers intelligent daily digests, and enables inline actions to respond faster and reduce noise.

With András Horváth at the helm, Wrike is set to transform AI from a promising concept into a practical, everyday work companion for organizations worldwide.

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