Aspire.io, the leading word-of-mouth commerce platform, has unveiled Aspire’s AI Instagram Discovery, a groundbreaking tool developed in close collaboration with Meta’s product team. Leveraging Instagram’s first-party creator marketplace API, the platform empowers brands to identify high-performing creators faster and with greater precision than ever before. Through conversational AI search, advanced filters, lookalike recommendations, and enhanced performance metrics, brands can now pinpoint the exact influencers they need to elevate their campaigns.

“We worked closely alongside the Meta product team for months to develop a simple, intuitive discovery experience – and then we went a layer deeper with our own AI on top,” explains Anand Kishore, CEO and Founder at Aspire. “The result is a first-of-its-kind tool that makes finding the right creators not only easier, but also more intelligent and performance-driven.”

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Creator Discovery Remains a Key Challenge for Brands

According to Aspire’s 7th Annual State of the Industry Report 2025, 70% of marketers still cite discovering the right creators as their biggest challenge. Traditionally, brands face time-consuming tasks, from sifting through millions of profiles to sending countless outreach emails. Aspire has consistently invested in tools that streamline this process, and the integration with Instagram’s creator marketplace API represents a major leap forward. By combining first-party Instagram data with Aspire’s AI capabilities, the platform eliminates the grind of manual prospecting and instantly surfaces high-performing matches.

Instant AI Matches Transform How Brands Find Creators

With direct access to Instagram’s creator marketplace API, Aspire allows brands to locate ideal creators through conversational search, smart filters, and lookalike suggestions. Instead of manually applying multiple filters, marketers can now enter natural language queries such as, “vegan foodie creators with 50K TikTok followers in New York” or “beauty influencers with 15K Instagram followers and 5%+ engagement”, and receive curated lists of creators that perfectly align with their criteria.

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Key Features Include:

  • Conversational AI Search: Quickly find creators using natural language queries.
  • Smart Filters and Lookalikes: Discover creators with similar performance metrics.
  • High-Intent Reels Metrics: Track critical KPIs like hook rate and engagement rate to assess authenticity.
  • Historical Brand Partnerships: Evaluate creators based on verified collaboration history.
  • Trusted First-Party Data: Access detailed, authenticated account-level insights including audience demographics and engagement rates.

“In close partnership with Meta, we’ve made influencer discovery as simple as asking a question,” says Magda Houalla, Senior Director of Marketing Strategy at Aspire. “It’s a testament to the lockstep collaboration between our product and engineering teams that we were able to take Instagram’s creator marketplace API and layer on Aspire’s own AI innovation.”

This launch expands Aspire’s Creator Discovery Suite, now offering seven distinct ways for brands to identify the right creators. Operating the world’s largest creator marketplace, Aspire combines millions of active influencers with an unmatched first-party search database, ensuring brands can connect with creators who drive measurable results.

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