March Networks, a global leader in intelligent video surveillance, celebrates its 25th anniversary by expanding its AI-driven solution portfolio at GSX 2025. The spotlight of this launch is the innovative AI3 Counting Camera, a compact, all-in-one edge device that combines full 360° video surveillance with real-time business intelligence analytics through seamless integration with Searchlight Cloud.
Designed for high-traffic settings such as retail stores, quick-service restaurants (QSRs), transit hubs, and banking environments, the AI3 Camera offers a powerful combination of edge-based people counting, demographic segmentation, queue monitoring, and dwell-time analysis all within a single device.
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“This is more than a counter or sensor,” said Peter Strom, President and CEO of March Networks. “The AI3 offers complete situational awareness, powerful analytics, and cost savings removing the need to install separate counting sensors and overhead cameras.”
Turning Smart Video into Smarter Data
When paired with Searchlight Cloud, the AI3 transforms raw foot traffic data into actionable insights. It presents visual dashboards, real-time alerts, and historical trend analysis to help organizations optimize operations, staffing, and sales. All insights come backed by video clips for context, giving teams clarity and confidence in their decisions.
Key AI3 features include:
- 360° video with AI-powered analytics in one device
- Real-time queue, occupancy, and dwell-time alerts
- Customer demographic insights and employee exclusion tags
- Accurate conversion tracking through POS integration
- Enterprise-wide, multi-site dashboards
- Easy installation via PoE and seamless cloud integration
Jeff Corrall, Chief Product Officer at March Networks, emphasized the device’s strategic impact: “What makes the AI3 stand out is how it helps our customers connect the dots between what’s happening on the ground and what it actually means for their business. It’s built for busy places whether it’s the holiday shopping rush or a packed transit terminal and gives marketing, operations, and security teams the insights and protection they need, all from a single 360° camera.”
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AI Smart Search Enhancements
Alongside the AI3, March Networks highlights major upgrades to its award-winning AI Smart Search tool. Unlike conventional AI search systems that rely solely on attribute filters like “blue shirt” or “backpack,” AI Smart Search leverages natural language and visual confirmation to locate high-priority events quickly. Generative AI scans video from all cameras across locations, providing high-confidence results while minimizing false alerts.
New enhancements include faster processing, scalable storage, and smart notifications, allowing users to save frequent searches and receive automatic alerts for new matches. Corrall added, “AI Smart Search dramatically reduces investigation times. It’s one of our most powerful tools for security teams and operators looking to protect assets and improve efficiencies.”
With these innovations, March Networks reinforces its commitment to transforming video surveillance into a fully integrated, intelligent business tool.
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