Zoovu, the leading AI search and product discovery platform, has announced significant upgrades to Zoe, its generative-AI shopping assistant, along with expanded availability for global retailers. Designed to optimize ecommerce sales, Zoe leverages Zoovu’s experience managing over 4 million AI-assisted shopping interactions worldwide, delivering personalized, accurate, and context-aware product guidance.
“Ecommerce teams don’t need yet another chatbot, they need a product expert that can be dropped into key moments and trusted to answer correctly and helpfully,” said Jonathan Taylor, Chief Product Officer, Zoovu.
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Unlike traditional chatbots that remain on the sidelines, Zoe integrates natively across the entire shopping journey. Its modular and composable design allows shoppers to access conversational expertise directly on product detail pages (PDPs), search results, category pages, and self-service portals. This seamless integration helps consumers gain confidence in purchase decisions while increasing conversion rates for brands.
Nearly 50 global brands, including Microsoft, Staples, Bosch, and the Euronics group, have already deployed Zoe successfully, and it is now generally available.
“We’ve been able to deliver more innovative customer experiences for our shoppers and help make our teams more efficient and informed,” said Jim Berndelis, General Manager Merchandise at Officeworks. “With Zoovu’s generative AI experiences, we’ve significantly improved how we connect customers to the best device for them.”
Despite the growing expectations of interactive ecommerce experiences, most websites still rely on keyword search, static PDPs, and basic chatbots. A 2025 Capgemini study revealed that 58% of shoppers now use generative AI tools to research products. Brands that fail to meet these expectations risk losing customers to more agile competitors.
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Zoe addresses this gap by delivering conversational GenAI experiences where purchase decisions happen. It provides accurate answers with citations, explains product recommendations, compares options, and tailors guidance to each shopper’s intent and knowledge eliminating the need to consult external sources.
At the heart of Zoe’s intelligence lies Zoovu’s AI-ready data approach. By ingesting and unifying product information from ERPs, PIMs, ecommerce platforms, CPQ tools, and knowledge repositories such as manuals, spec sheets, blogs, and websites, Zoovu enriches and harmonizes data for reliable AI reasoning. This ensures Zoe delivers transparent, brand-voiced answers at scale.
“Now Zoe’s composable skills and AI-ready data turn complex catalogs into conversational buying experiences that are fast to launch, safe to scale, and proven to perform across more parts of the buyer journey,” Taylor added.
Enterprise ecommerce teams can implement Zoe in as little as two weeks and expand it across categories, markets, and partner sites without re-platforming. Microsoft reported a 25% increase in add-to-cart rates when shoppers interacted with Zoe. Its ability to extend the same product expertise to retail partner sites and in-store kiosks ensures consistent, trustworthy guidance across every shopping channel.
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