Salesforce has officially announced its Winter ’26 product release, which represents a tremendous step forward in AI-enabled enterprise applications, automation, and data intelligence. This release is not an incremental release; it shows that Salesforce is focused on helping enterprises work smarter and faster, and with greater efficiency in an evolving digital world.
And with Dreamforce 2025 on the horizon, the release is a look at what conference attendees can expect at one of the world’s largest tech events. Trailblazers, executives, and innovators will have the opportunity to see the latest AI demonstrations or interact directly in sessions or through live insights from Salesforce leaders.
Winter ’26 is a representation of the agentic enterprise vision, where AI not only supports humans but actively brings transformative capacities to decision making, predictive intelligence, and workflow optimization when it comes to sales, marketing, service, and commerce functions.
1. Agentforce for Service: IT Service
What it does: Automates IT issue resolution using an agentic console, Slack integration, incident detection, and root-cause analysis.
Business insight: By reducing downtime and accelerating problem-solving, IT teams can focus on strategic initiatives rather than repetitive tickets. Employees experience faster issue resolution, enhancing overall workplace satisfaction. This positions IT as a strategic enabler rather than a reactive support function.
2. Agentic Commerce: Guided Shopping for B2C
What it does: Offers AI-powered guided shopping experiences, taking customers from discovery to checkout with personalized, conversational guidance.
Business insight: Online retailers can replicate the personalized touch of in-store shopping, increasing conversion rates and customer satisfaction. For e-commerce, this creates a differentiated competitive advantage, where AI acts as a personal sales assistant, enhancing engagement and loyalty.
3. Data Cloud: Clean Rooms
What it does: Securely collaborates on customer insights across organizations without moving or exposing sensitive data.
Business insight: Industries with strict privacy regulations (finance, healthcare, retail) can now unlock actionable insights while maintaining compliance. This fosters cross-organization collaboration and data-driven innovation without compromising customer trust.
4. Agentforce Grid
What it does: A spreadsheet-like interface for building AI workflows, chaining CRM data, AI prompts, and actions for bulk updates or multi-turn AI conversations.
Business insight: This low-code solution accelerates AI experimentation and deployment, allowing teams to quickly prototype workflows. Enterprises can test and scale AI solutions faster, reducing time-to-value and enabling data-driven decision-making across departments.
5. Tableau Next Concierge in Slack
What it does: Teams ask natural language questions in Slack and receive actionable insights and visualizations directly in their workflow.
Business insight: By embedding analytics where work happens, organizations reduce bottlenecks and increase collaboration. Teams can act on insights immediately, improving speed and accuracy of business decisions and making analytics a daily, accessible tool.
6. Agentforce for Financial Services: Collections Assistance
What it does: Automates customer outreach for debt recovery, orchestrating contact, answering questions, and securing payment commitments.
Business insight: Specialists can focus on complex cases while routine collections are automated. This improves operational efficiency, customer satisfaction, and reduces error-prone manual tasks. Financial institutions can recover payments faster while maintaining a customer-centric approach.
7. Agentforce for Sales: Lead Generation
What it does: Engages website visitors, qualifies leads, and schedules meetings automatically.
Business insight: Sales teams can accelerate pipeline growth by converting inbound interest into actionable opportunities without manual intervention. AI acts as a first-line engagement tool, enabling human sellers to focus on high-value interactions.
8. Agentforce for Security
What it does: Helps security teams investigate threats, summarize user activity, and provide actionable remediation recommendations.
Business insight: Enterprises gain faster detection and response capabilities, improving security posture. AI assists analysts by filtering noise and highlighting critical actions, allowing teams to focus on strategic security initiatives rather than routine monitoring.
9. Agentforce Observability
What it does: Provides centralized monitoring and optimization for autonomous AI agents.
Business insight: Enterprises can scale AI initiatives confidently, track performance, and measure ROI. Observability ensures AI solutions are reliable, accountable, and continuously optimized for business impact.
10. Life Sciences Cloud: Customer Engagement
What it does: Enables pharma and medtech organizations to engage healthcare professionals contextually, from account management to visit planning, leveraging AI to summarize accounts and plan interactions.
Business insight: This ensures more effective field engagement, improves compliance, and drives better outcomes in healthcare relationships. Teams can make data-driven decisions in real time, enhancing the value of every interaction.
Experience Salesforce Winter ’26 Innovations Live at Dreamforce
The Salesforce Winter ’26 Release features AI-powered tools, automation improvements, and more, but nothing will compare to the experience of the updates in person, as attendees will have the chance to do at Dreamforce 2025, taking place October 14–16 in San Francisco (and virtually via Salesforce+). This combination will enable organizations to appreciate the power of Winter ’26 and how those features can deliver business value.
Hands-On AI Demonstrations
Dreamforce provides the opportunity for attendees to truly “experience” important updates, such as:
Agentforce for Service and IT Service: Observe the impact of resolving issues and automatically processing internal IT workflows, understanding that AI will decrease downtime and increase employee happiness.
Guided Shopping with Agentic Commerce: Observe an AI-led customer journey starting at discovery to checkout, and observe the improved personalization and conversion optimization.
Agentforce for Sales and Financial Services: Observe how AI will automate lead generation and collections, and provide insight into matrix output from pipeline acceleration and operational improvement.
By seeing these tools in action, teams can imagine what their workflows will look like, build a prototype for their change management plan, and get lots of ideas to implement right away.
The Future of AI in Enterprise
Winter ’26 reflects Salesforce’s vision of the agentic enterprise, where AI and humans collaborate seamlessly to enhance productivity, insights, and customer engagement. Key future trends include:
- Predictive Decision-Making: AI systems anticipate needs and provide actionable recommendations before problems arise.
- Personalized Customer Engagement: Generative AI tailors messaging and content, improving experiences and increasing loyalty.
- Operational Efficiency: Automation across workflows reduces errors, accelerates response times, and allows teams to focus on strategic priorities.
- Trusted AI Adoption: With features like clean rooms and secure data collaboration, organizations can embrace AI confidently and ethically.
Experience the Future of AI at Dreamforce 2025
Dreamforce 2025 will allow attendees to experience these trends live, see the tools in action, and engage with thought leaders shaping the next decade of AI-powered enterprise innovation.
Visionary Keynotes And Thought Leadership
Dreamforce 2025 will feature sessions led by Salesforce executives and industry leaders, covering the roadmap for AI, automation, and the agentic enterprise. Attendees will gain strategic insights into how AI will reshape customer engagement, sales, security, and operational processes, helping organizations prioritize Winter ’26 features that deliver the most business value.
Networking and Collaboration Opportunities
The conference offers unmatched networking, allowing attendees to:
- Connect with solution architects, industry peers, and trailblazers.
- Discuss implementation strategies and best practices for AI and automation.
- Learn from case studies and success stories to accelerate their own AI initiatives.
This combination of insight, collaboration, and hands-on learning makes Dreamforce the perfect environment to translate Winter ’26 features into actionable outcomes.
Innovation Meets Culture at Dreamfest
Dreamfest adds a unique, human-centered dimension to the event, blending technology with culture. Performances by Metallica and Benson Boone benefit UCSF Benioff Children’s Hospitals, highlighting Salesforce’s commitment to innovation with social impact. It’s a reminder that AI-driven transformation can coexist with human engagement and community impact.
Why This Matters for Organizations
The synergy of Winter ’26 and Dreamforce 2025 ensures organizations:
- See AI in action: Experience how Agentforce, guided shopping, Tableau Next, and other tools operate in real-world scenarios.
- Plan adoption effectively: Identify which updates align with strategic priorities and how to implement them.
- Gain inspiration and insights: Learn from experts and peers to accelerate transformation across sales, service, commerce, and operations.
Experience the Future of AI at Dreamforce 2025
The Winter ’26 release is an important milestone toward an AI-enhanced, future-ready enterprise. With Dreamforce 2025 coming up soon after, Salesforce gives trailblazers a chance to see innovation in action, learn from professionals in the field, and make plans for transformation driven by AI.
Winter ’26 and Dreamforce 2025 are more than just events for companies hoping to prosper in a world that is becoming more digital and AI-driven; they are crucial turning points on the path to more intelligent, effective, and customer-focused company operations.
Dreamforce 2025 Speakers You Won’t Want to Miss
Dreamforce 2025 brings together an extraordinary lineup of speakers, from AI pioneers and tech executives to cultural icons, offering a rare blend of vision, expertise, and storytelling:
- Marc Benioff, Salesforce’s Chair, CEO & Co-Founder, will deliver a crucial opening keynote, setting the strategic tone for AI and enterprise transformation.
- Sundar Pichai, Alphabet and Google CEO, brings deep insights into AI’s future and its broad societal impact.
- Ellen Pompeo, celebrated actor and producer, will share powerful perspectives on storytelling, equity, and leadership.
- Andrew Ng, Founder of DeepLearning.AI and AI Fund, will illuminate the trajectory of intelligent automation, AI strategy, and scalable innovation.
- Brian Niccol, CEO of Starbucks, shares leadership lessons around customer loyalty, reinvention, and brand resilience.
- Additional voices such as filmmaker Matthew McConaughey, marketing leader Bozoma Saint John, and mobility innovator Tekedra Mawakana round out a roster striking the perfect balance of thought leadership and cultural insight.
Join thousands of innovators, trailblazers, and leaders this October.
Register now to make sure you’re in the room, or online, when the future of AI unfolds.
FAQs
1. What new AI capabilities are included in Salesforce Winter ’26?
Winter ’26 brings powerful AI upgrades like Agentforce for IT Service, Guided Shopping, Tableau Next in Slack, and Observability tools, helping enterprises scale automation and customer engagement.
2. How does Dreamforce 2025 connect to the Winter ’26 release?
Dreamforce 2025 is the launchpad where attendees can see Winter ’26 features live, explore hands-on demos, hear visionary keynotes, and learn adoption strategies directly from Salesforce leaders and industry experts.
3. Why should decision-makers attend Dreamforce 2025?
Executives gain insights into Salesforce’s AI roadmap, network with peers and solution architects, and see how Winter ’26 can accelerate digital transformation in sales, service, security, and commerce.
4. What industries will benefit most from Winter ’26?
Financial services, healthcare, life sciences, retail, IT, and security-driven industries stand to benefit most, though every enterprise using Salesforce can leverage Winter ’26 to improve automation, compliance, and customer experience.
5. How can businesses prepare to adopt Salesforce Winter ’26 features?
Decision-makers should evaluate current workflows, identify areas where AI-driven automation can add value, and attend Dreamforce 2025 to gather best practices and implementation strategies for a faster rollout.
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