Impel, a global leader in Automotive AI solutions, has officially launched the Automotive AI Certification Program, an industry-first initiative designed to prepare automotive retail professionals for AI-driven work environments. Created in partnership with RockED, the auto industry’s top mobile learning platform, this certification raises the bar for AI knowledge and workforce readiness in automotive retail.
The program is now available through the free RockED mobile app, offering more than 70 microlearning modules. These modules cover core AI concepts, practical applications, and best practices for boosting productivity with AI tools. Delivered via short-form video, the lessons cater to modern learners by being on-demand, engaging, and actionable. Additionally, RockED offers an Advanced Automotive AI Certification Program aimed at managers and executives, helping them plan and implement AI strategies successfully.
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In only four weeks of its limited launch, over 2,000 automotive professionals signed up showing the industry’s strong appetite for role-specific AI training. This surge highlights how AI is rapidly reshaping the way people and technology collaborate across every sector.
Devin Daly, Co-Founder and CEO of Impel, emphasized the urgency of preparing the workforce: “We’re not just talking about the future of work – we’re helping to deliver it, today. As AI reshapes virtually every industry, success will increasingly hinge on how well people and technology work together. Simply put, the people who thrive ten years from now will be those who know how to co-work effectively alongside AI. This Certification Program was built to equip automotive professionals with the skills and confidence to thrive in that new reality. It’s about empowering employees, driving operational excellence, and building a more agile, future-ready workforce.”
For professionals, this certification serves as a career accelerator by equipping them with future-ready skills that enhance performance and open new growth opportunities. For automotive retailers, it offers a pathway to improved workforce retention and efficiency. Upskilled employees can take on more strategic responsibilities, ultimately driving stronger business growth and higher satisfaction.
The timing of the launch is significant. As businesses worldwide accelerate AI adoption, employees face the challenge of adapting to new workflows and responsibilities. Just as the Google Analytics certification became a must-have in digital marketing, the Automotive AI Certification is on track to become the gold standard for AI readiness in retail automotive.
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Graduates of the program will earn digital badges and shareable credentials, allowing them to display verified expertise across resumes, email signatures, and social media profiles giving them a competitive advantage in today’s AI-driven job market.
Matthias Stoever, CEO of RockED, explained: “AI is fundamentally changing how work gets done in automotive retail, and that shift requires more than just new tools, it demands new capabilities. This Certification Program is about more than just knowledge transfer – it’s about enabling confidence, adaptability, and long-term career growth. By delivering engaging, accessible learning experiences directly to the devices of dealership employees, we’re meeting learners where they are, and helping them rise to where the industry is going.”
Adding to that, Marco Schnabl, Founder of RockED, said: “This program represents a turning point in workforce development for automotive retail. The dealerships that will thrive are those that consistently invest in their people and equip them for the continued transformation of our industry. By combining Impel’s AI expertise with RockED’s mobile-first learning approach, we’re giving employees learning that not only expands their knowledge today but also prepares them to adapt and succeed as the industry evolves.”
Before this full-scale launch, Impel and RockED had already partnered to provide on-demand training for Impel customers, helping dealers unlock the full value of AI in chat, sales, and service operations. This new certification, however, expands access to the entire industry, signaling a major step toward an AI-empowered workforce.
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