WizCommerce, an AI-driven sales and ecommerce platform built for wholesale distributors, has successfully raised $8 million in Series A funding. Peak XV Partners led the round, marking a strong vote of confidence in the company’s vision to revolutionize the wholesale industry.
Instead of simply patching outdated systems, WizCommerce aims to eliminate spreadsheets, clunky portals, and slow legacy tools altogether. By rebuilding the wholesale tech stack with artificial intelligence at its core, the company is paving the way for a smarter, more efficient future.
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As the industry faces challenges such as tariffs, rising freight costs, and operational inefficiencies, WizCommerce offers a fresh path to profitability. Its AI-powered solutions ranging from automated quoting to personalized storefronts and intelligent product content transform time-consuming processes into seamless workflows. This not only empowers sales representatives but also simplifies the buying experience.
Already, more than 700 sales reps and 300,000 buyers across categories like home décor, lighting, gifts, and general merchandise are actively using WizCommerce. The rapid adoption signals strong market demand for smarter wholesale solutions.
Co-founder and CEO Div Makkar emphasized the company’s bold mission, stating: “We didn’t raise this round to patch a broken system, we raised it to erase the old way entirely. Wholesale doesn’t need more tools, it needs a smarter operating system. In a few years, AI will be core to how this industry moves: orders will write themselves, content will be auto-generated, and reps will have superpowers. That’s the future we’re building.”
To deliver on this vision, WizCommerce has recently introduced groundbreaking innovations, including Kai, the industry’s first AI-powered sales assistant, and WizStudio, an AI lifestyle image generator. With the new capital, the company plans to double down on AI, creating an “AI workforce” for both front-office and back-office functions for distributors.
Industry leaders are already taking notice. The company counts well-known brands such as Loloi Rugs, Jaipur Living, and Arteriors Home among its customers.
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Rishen Kapoor, VP at Peak XV, highlighted WizCommerce’s unique impact: “What stands out is how consistently WizCommerce earns praise from both reps and buyers. It’s uncommon to see a platform improve internal workflows and customer experience at once. With hundreds of reps and thousands of buyers already using it, WizCommerce is on track to become a core part of the wholesale tech stack.”
Adding to this, Justin Kachan, CEO of Sagebrook Home, praised the company’s forward-looking approach: “I am really impressed by how forward thinking WizCommerce is when it comes to technology. They’re not just keeping up, they are ahead of the curve. Their AI features have made a huge difference to our reps and customers. It’s making our reps more pro-active and increasing conversions.”
With strong investor backing, proven adoption, and a clear mission, WizCommerce is positioning itself as a trailblazer in the AI-powered wholesale era.
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