Boost.ai has been chosen by The AA, a leading UK provider of breakdown and insurance services, to drive the next phase of its digital service transformation. Leveraging boost.ai’s trusted hybrid AI platform, The AA will deploy AI agents to enhance customer experience, expand self-service options, and provide account-specific support outside traditional operating hours. Recognized as a Leader in the 2025 Gartner Magic Quadrant for Conversational AI Platforms, boost.ai is partnering with The AA to bring some of the UK’s first generative AI tools to insurance customers a big leap in transforming its digital experience.
Facing growing customer expectations, compliance requirements, and the need to maintain control over high-volume interactions, insurers like The AA require scalable and secure solutions. Boost.ai addresses this challenge by offering enterprise-grade AI specifically designed for regulated industries, including insurance. Its hybrid AI setup helps teams handle over 75% of customer inquiries on the first try whether through chat or voice while still keeping security a top priority.
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Jerry Haywood, CEO of boost.ai, highlighted the importance of real-time support for insurers: “For insurers, real-time support isn’t just expected, it’s essential. The AA understands that when customers are on the roadside in the middle of the night, or dealing with an unexpected event, timing and clarity matter. What sets The AA apart is their recognition that conversational AI isn’t just about efficiency, it’s about expanding access to customer support in the channels they’re already using. By placing generative AI at the forefront of their customer support offering, they’ve clearly demonstrated their place as an innovator in the UK insurance space.”
The phased rollout kicked off in July 2025, with an AI agent going live on The AA’s website in just 30 days quickly followed by WhatsApp integration in August. Early results show AI agent accuracy exceeding 90%, containment rates over 45%, and reduced escalation to human agents, reflecting boost.ai’s global resolution rates of more than 90%.
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Nick Edwards, Chief Digital Officer at The AA, emphasized the strategic value of the collaboration: “Our initial foray into conversational AI demonstrated the real value of intelligent self-service for the millions of customers and members who choose The AA for breakdown, insurance, and wider driving services. Boost.ai’s proven deployment experience, combined with its ability to demonstrate GenAI performance in a secure test environment, gave us the confidence to move forward. We’re delighted to partner with boost.ai to bring our AI-powered chatbot into our digital channel offering. Our aim is to create truly exceptional digital convenience, while ensuring we have dedicated human care when our customers and members really need it. In a fast-moving world, it’s also very impressive we moved from contracts to live in under twenty days.”
By combining generative AI with a secure, customer-focused approach, The AA is setting a new standard for digital service in the UK insurance and breakdown sector.
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