Seismic, a global leader in AI-driven enablement, unveiled significant product enhancements through its collaboration with Salesforce, the world’s leading AI CRM. Now accessible via Salesforce’s AgentExchange marketplace, Seismic’s Aura AI seamlessly integrates with Salesforce Agentforce. This integration equips sellers and customer-facing teams to increase productivity, accelerate sales cycles, and deliver greater value in every client interaction.
“Seismic was one of the first partners to move quickly to deliver innovative, enterprise-ready Agentforce solutions to enable agentic AI in the enterprise,” said Brian Landsman, CEO of AppExchange and Global Partnerships at Salesforce.
AI Authority Trend: SpotOn Uses AWS to Launch AI Menu Recommendations to Boost Restaurant Revenue
Aura AI partners with Agentforce for Sales to deliver timely content suggestions and dynamic playbooks that adapt within the flow of work. While Agentforce handles lead nurturing, deal progression, and upsell identification, Aura AI ensures that revenue and go-to-market (GTM) leaders can boost quota attainment, accelerate onboarding for new sellers, and enhance the overall buyer experience across every touchpoint.
“Go-to-market teams don’t just need automation – they need AI that drives action and results. That’s what our expanded work with Salesforce delivers,” explained Hayden Stafford, President and Chief Revenue Officer at Seismic. “With Aura AI embedded in Agentforce, revenue teams can access the intelligence and content they need to win right in their flow of work. We’re proud of the momentum we’ve built with Salesforce and look forward to delivering even more value to our joint customers in the months ahead.”
With the Spring 2025 Release, Seismic introduced new generative AI capabilities across the Enablement Cloud placing Aura AI at the center. Inside Agentforce, Aura AI helps reps, sellers, and agents by delivering:
- Real-time content recommendations tailored to customer profiles, opportunity stages, and activity signals
- Adaptive guided selling playbooks directly within Salesforce
- Embedded enablement that reduces tool-switching and suggests next-best actions during live conversations
AI Authority Trend: Revenue Analytics Acquires Climber to Grow Hospitality Presence in Europe and Latin America
“Seismic’s continued investment in our ecosystem exemplifies how trusted partners unlock the full potential of Salesforce,” added Landsman.
Clients who use both Seismic and Salesforce are already seeing real, measurable improvements. Across industries such as e-commerce, enterprise software, and business services, customers report higher sales productivity, accelerated deal velocity, and more engaging buyer interactions.
Looking forward, Seismic and Salesforce plan to advance agentic AI by enhancing interoperability between AI agents, platforms, and enterprise workflows within Agentforce. Additionally, Seismic intends to introduce a Model Context Protocol (MCP) server on AgentExchange to support scalable digital labor, further empowering organizations to maximize AI-driven revenue operations.
AI Authority Trend: TakeUp and Cloudbeds Partner to Simplify Revenue Optimization for Independent Hotels
To share your insights, please write to us at sudipto@intentamplify.com
