If you’ve ever wandered up and down supermarket aisles trying to find a specific item, you’ll probably appreciate what Morrisons just rolled out.

The UK supermarket chain has added a new Product Finder feature to its app, aiming to make in-store shopping less frustrating. Type in what you’re looking for, and the app shows you exactly where to go aisle and all. Simple, but kind of brilliant.

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What powers it? A mix of Google Cloud tools and Gemini AI models, including BigQuery and Cloud Run. According to Morrisons, the feature was used around 50,000 times a day during Easter. That’s a pretty strong signal that people are finding it useful especially when stores are packed or shelves have been reshuffled.

Peter Laflin, Morrisons’ Chief Data Officer, said the new tech wouldn’t have been possible without shifting the company’s data into BigQuery. “It’s about making life easier for customers. Having that centralized data lets us build things that are genuinely helpful,” he said.

The backend is surprisingly smooth: when a shopper types in an item, the AI figures out what they mean (even if the wording’s off), matches it to Morrisons’ product catalog, and fetches the exact location from the cloud. The whole thing takes just a few seconds.

Mauren Costello from Google Cloud added, “This is a great example of how AI can quietly improve everyday experiences. Morrisons is using it to solve a common pain point and doing it in a way that’s simple for the customer.”

It’s not about flashy robots or futuristic checkout systems. It’s about removing one of the small but real annoyances of grocery shopping, and for that alone, this tool might just be a quiet game-changer.

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FAQs

1. What is the Morrisons Product Finder and why was it created?

It’s a feature inside the Morrisons app that tells you where to find items in-store. It was built to save customers time and reduce frustration, especially during busy periods or when store layouts change.

2. How does AI help with product searches in supermarkets?

AI models interpret what customers type even if it’s not exact and quickly connect it to the right product and its location. It’s all done in seconds through cloud-based data.

3. Can the Product Finder adapt to seasonal store changes?

Yes. Since it pulls location data in real time from Morrisons’ system, it can keep up with layout shifts during holidays or major store resets.

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