Beamr Imaging Ltd., a leader in video optimization technology, is set to showcase its cost-effective AV1 (AOMedia Video 1) codec upgrade solution at the 2025 NAB Show in Las Vegas from April 5-9. With a simple, competitive pricing plan, Beamr makes AV1 adoption easier and more affordable than ever.

Revolutionizing AV1 Encoding with GPU Acceleration

Beamr’s technology leverages NVIDIA GPUs and integrates with NVENC, an on-chip hardware-accelerated video encoder, to deliver scalable and efficient AV1 upgrades. While AV1 already offers superior image quality and compression, Beamr enhances it further by providing up to 30% additional compression.

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Unlike traditional CPU-based solutions, Beamr delivers AV1 encoding at a fraction of the cost—up to 75% less—bringing it in line with AVC (H.264) encoding expenses. Its availability on cloud platforms such as Amazon Web Services (AWS) and Oracle Cloud Infrastructure (OCI), as well as private cloud and on-premises environments, ensures seamless adoption for large-scale video applications across media, entertainment, user-generated content, AI, and more.

Affordable and Seamless AV1 Adoption

“Beamr removes the hurdles to AV1 adoption with simple, cost-effective pricing,” said Beamr CEO Sharon Carmel. “Now, users can enjoy top-tier performance while drastically reducing video file sizes—without sacrificing quality. Our tests show that Beamr-optimized AV1 files retain full accuracy in AI applications like facial recognition, action detection, and machine learning enhancement.”

Backed by major tech companies within the Alliance for Open Media (AOMedia), AV1 is widely supported across operating systems, web browsers, smartphones, smart TVs, and more. However, its complexity and high adoption costs have slowed widespread implementation. Beamr’s solution addresses these challenges head-on.

Integrated with NVENC for Maximum Efficiency

Beamr’s video optimization technology seamlessly integrates with NVENC and is available across multiple GPU platforms:

  • Workstation GPUs: NVIDIA RTX PRO 6000 Blackwell Workstation Edition, NVIDIA RTX 4000 Ada Generation.
  • Data Center GPUs: NVIDIA T4, L4, L40, and L40S Tensor Core GPUs.

The NVENC SDK 12.1 release includes an API that supports external control, allowing users to integrate hardware encoders efficiently with AV1 support.

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Meet Beamr at the NAB Show 2025

Beamr video experts will be available throughout the NAB Show, April 5-9 in Las Vegas, to discuss cost-effective, high-performance AV1 upgrades.

FAQs

1. How does Beamr make AV1 encoding more cost-effective?

Beamr leverages GPU acceleration and NVENC to reduce AV1 encoding costs by up to 75%, making it as affordable as AVC (H.264) encoding.

2. Why is AV1 adoption still limited despite its advantages?

Complexity and high costs have slowed AV1 adoption. Beamr simplifies the transition with an easy-to-use, affordable solution that integrates with cloud and on-premises environments.

3. What industries benefit most from Beamr’s AV1 optimization?

Industries handling large-scale video content—including media, entertainment, user-generated content, and AI-driven applications—can significantly benefit from Beamr’s high-quality AV1 encoding solutions.

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