Carrefour Israel has successfully transformed its digital marketing strategy by leveraging Pairzon‘s AI-powered platform. This collaboration has significantly improved the retailer’s return on ad spend (ROAS), reduced customer acquisition costs (CPP), and enhanced marketing efficiency.

Driving Smarter Marketing with AI

As a leading retail chain operating both online and offline, Carrefour Israel needed a data-driven solution to bridge the gap between digital campaigns and in-store purchases. By integrating Pairzon’s AI-driven insights and audience segmentation tools, Carrefour achieved:

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  • Higher ROAS – Optimized ad spend by precisely targeting high-value customers.
  • Lower CPP – Reduced acquisition costs using first-party data and AI-driven segmentation.
  • Better Customer Targeting – Enhanced engagement and conversion rates through intelligent analytics.
  • Seamless Omnichannel Integration – Connected CRM, POS, and loyalty systems for real-time customer insights.

Industry Leaders Weigh In

Hagit Taigfeld, CMO of Carrefour Israel, highlighted the platform’s impact: “Pairzon has empowered us to adopt a smarter, data-driven approach to marketing. By connecting our online and offline customer data, we’ve improved the efficiency of our campaigns and seen measurable improvements in key performance indicators.”

Pairzon CEO, Galit Arizon, highlighted the role of AI in retail marketing: “Retailers today must bridge the gap between digital marketing and real-world transactions. Our AI-powered platform empowers brands like Carrefour to effectively leverage first-party data, ensuring every marketing dollar is optimized for maximum impact.”

Transforming Retail Marketing with AI

This collaboration demonstrates how AI-driven solutions can revolutionize retail marketing. By optimizing customer engagement and maximizing revenue opportunities, Carrefour Israel sets a new standard for data-driven marketing success.

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FAQs

1. How does Pairzon’s AI-powered platform improve Carrefour’s marketing performance?

Pairzon’s platform uses AI-driven insights and first-party data to optimize audience segmentation, enhance customer targeting, and improve ROAS while lowering customer acquisition costs.

2. How does Carrefour integrate online and offline data for better marketing?

By connecting Pairzon’s platform with its CRM, POS, and loyalty systems, Carrefour gains real-time insights into customer behavior across all channels, enabling more personalized marketing campaigns.

3. What are the key benefits of AI-powered marketing in retail?

AI-driven marketing enhances customer engagement, increases ad efficiency, reduces acquisition costs, and ensures that marketing strategies are more precise and results-driven.

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